Try the new Google Ads API—which has the latestGoogle Ads features. The AdWords API is still fully supported, but is not beingactively developed.
The AdWords API allows apps to interact directly with the Google Adsplatform, vastly increasing the efficiency ofmanaging large or complex Google Ads accounts and campaigns. Some typical usecases include:
Google Ads Editor is a free, downloadable application for managing your Google Ads campaigns. The basic process is simple: download one or more accounts, make changes offline, then upload the changes to Google Ads. Google Ads Editor can help you save time and make it easier to make changes in bulk. Google Ads Editor Make changes across your campaigns with ease Google Ads Editor is a no-cost, downloadable application that lets you work offline and make bulk changes quickly, and easily. Download Google Ads Editor. Download Google Ads Editor on a computer running Windows or Mac OS.
- Automated account management
- Custom reporting
- Ad management based on inventory
- Manage Smart Bidding strategies
With the AdWords API you can build software that manages accounts from thecustomer level down to the keyword level. The API can do almost everythingthe Google Ads UI does, but programmatically.
Types of companies that have benefited from the AdWords API include:
- Ad agencies
- Search Engine Marketing (SEM) companies
- Big brands managing a large number of accounts, with needs beyond what'spossible within the Google Ads UI.
The AdWords API relies on SOAP andWSDL technologies to offer its services.To help you get started, we offerclient libraries in Java, .NET, Python,PHP, Perl, and Ruby.
Is the AdWords API right for you?
The AdWords API is very powerful, but it's a serious commitment. Several versionsare released, deprecated, and sunset each year. Make sure you have the engineeringresources to deal with this, and that you have a business need that's not met byother Google Ads tools. Here are some general guidelines:
Adwords Editor 11
| Tool: | AdWords API | Google Ads scripts | AdWords Editor | Google Ads manager account |
|---|---|---|---|---|
| Requires: | Dedicated engineering resources | Few or occasional engineering resources | No engineering resources | No engineering resources |
| Provides: | Customized reporting Integration with your enterprise's software/platform Automated account management | Automation of common procedures with simple scripts Account alerts External, feed-based triggers | Bulk editing tools for quick multiple changes Easy access to statistics for multiple campaigns Ability to copy or move items between ad groups and campaigns. | Account-level or campaign-level reporting Cross-account campaign data monitoring Efficient management of large Google Ads accounts |
Next steps
Try making an API call.
Brush up on AdWords API concepts.You can also see diagrams of entity relationships.
Browse Best Practices and other performanceguides to establish a solid foundation for your app.
Check out our success storiesto learn how digital marketing leaders are using the AdWords API.
If you have questions, check out the FAQ or visit theAdWords API forum.
System required:
- Windows only
- .Net Framework 4.0 (48M)
Baidu adwords editor is not available on Mac yet. And it requires to install the 4.0 version of .net framwork.
Language: English
Baidu Fengchao’s online system only has Chinese version. So it is diffult for our clients to checking ad copies, keywords and statistics. Except for asking a manually report from us, you can download baidu adwords editor to find the real time statistics and PPC campaign content. It has English version. The default language is in Chinese of course, now let’s see how can we change the language after downloading this Baidu marketing tool.
As the data center is in China, you might need a China proxy to grab data from baidu. Please be patient, it might be a little slow.
Up to date statistics
We mentioned baidu adwords editor before in Top level baidu PPC management. You can view most of the data in it including Account blance, Budget offline time, search terms report… And it is real-time metrics. It is not really a real-time report, but it can show you up to date statistics. You just need to select today when download the report.
We have talked about how important the search term report. Now let’s see how to generate the report from this Baidu marketing tool:
Shortcut to online system
You can try to use google translate to look into Baidu PPC campaign. And this Baidu marketing tool have added some shortcut to guid you through. e.g. The Ad Preview, the real-time report, etc.
Bulk Editting
This is the wonderful funtion that helps you to deal with large PPC campaign. Although baidu is quite different with google. There is some our clients already have some succesful PPC campaign, they want to copy the success to Baidu. They have their experiment to do. This tool is quite useful then. I attached baidu’s own version of UTM template here. The encodeURI is included. It will convert the Chinese charactor to a recognizable code. So you will be able to track Chinese charactors correctly using google analytics with no problem.
The End
Adwords Editor
Many of our clients still have problem with using this tool. It might be caused by the system or anti virus software that used in western country. I hope Baidu could spend more efforts on improving its English version. We will keep an eye on it and update to you.